Marketing | 11 min video
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How Does Today’s Workforce Align With Brand Purpose?

Authored by Dene Menzel

So whether you’re a multinational or a small to medium enterprise with boutique marketing and people in culture terms, the same rules still apply.

Ric Navarro (CMO, Norman Disney & Young, Top 10 CMO Australia, Top 40 Global CMO, Author of Marketing With Purpose

Whether you are a multinational or a small to medium enterprise, there is one common thread between us all – we constantly look for business continued growth.

But in amongst the constant feed and noise of buzz words and marketing trends, for some, it can be hit and miss which can be costly to the bottom line.

So we bring you this series of authentic conversations with professionals who are achieving growth with success in their own industries so you can benefit from their insight and invaluable experience.

In this video, we speak with Ric Navarro, CMO of engineering firm Norman Disney & Young, and author of ‘Marketing With Purpose’ – A C-Suite Guide To Being Truly Customer Centric to share his experience in marketing a business from the inside out, how that connects to brand purpose, and how the role of the CMO in being a customer champion can bring this all together.

Ric talk about the shift of the traditional role of the CMO and his Four Cs of Marketing a business successfully, as well as his thoughts on who he believes are a brand’s greatest ambassadors are – and surprisingly they are not your customers.



If you are a Customer-Centric Driven Leader, we would love you to join the conversation on LinkedIn:


To connect with our guests and presenters:

Dene Menzel (Host)

Ric Navarro (Guest)

To purchase a copy of Ric’s book visit:

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