Marketing | 20 min video
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What Is The Secret Sauce To Brand Success?

Authored by Dene Menzel

The biggest thing that I’ve learned in business over the years is what to say no to. Because everything sounds great, and often they are opportunities. How to evaluate the priorities in those opportunities and which ones you can actually focus on is something that just comes with time.

Mark Attard (CMO and Co-Owner, San Churro, Multi-Award Winning Dessert Franchise)

Whether you are a multinational or a small to medium enterprise, there is one common thread between us all – we constantly look for business continued growth.

But in amongst the constant feed and noise of buzz words and marketing trends, for some, it can be hit and miss which can be costly to the bottom line.

So we bring you this series of authentic conversations with professionals who are achieving growth with success in their own industries so you can benefit from their insight and invaluable experience.

In this video, we speak with Mark Attard, CMO of multi-award winning dessert franchise, San Churro to share his experience in surviving the peaks and troughs of business growth, and how something as simple as changing up the menu can help you innovate and reach new markets.

Mark also talks about the key role of artificial intelligence for today’s data insights, as well as his top 3 takeaways crucial to long-lasting business success.


To connect with our guests and presenters:

Dene Menzel (Host)

Mark Attard (Guest)

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